HighLevel Names Sterling Auty Chief Financial Officer
HighLevel has appointed Sterling Auty as CFO, bringing over 30 years of technology and financial services experience to the AI platform.
HighLevel, a Dallas-based company that markets itself as an AI operating system for small and medium-sized businesses, has appointed Sterling Auty as its new Chief Financial Officer, the company announced Sept. 28, 2026.
Auty brings more than three decades of experience spanning technology and financial services sectors to the role, according to the company. His appointment comes as HighLevel continues to expand its operations on a global scale.
Read more IGT Reveals New Brand Identity at 2026 Global Gaming Expo →
The hire signals HighLevel's intent to bolster its executive bench with seasoned financial leadership as the company pursues broader growth ambitions in the competitive SMB software market. Auty's background in both technology and finance positions him to oversee the company's fiscal strategy during that expansion phase.
No financial terms of the appointment were disclosed. HighLevel did not detail specific growth targets or markets Auty would immediately prioritize in the announcement.
Continue reading at All Financial Services & Investing.
