Phoenix Suns Replace PayPal With Paze in New Jersey Deal
Early Warning Services, the company behind Zelle, will place its Paze brand on Suns jerseys under a multi-year agreement replacing PayPal.
The Phoenix Suns have signed a multi-year jersey partnership with Early Warning Services, LLC, the Arizona-based financial technology company known for operating the Zelle peer-to-peer payment network. Under the agreement, the Paze brand will appear on Suns game jerseys, succeeding PayPal as the team's official jersey partner.
Early Warning Services and the Suns share geographic ties, with both organizations rooted in the Phoenix metro area. The deal highlights the growing ambition of Paze, Early Warning's digital wallet product, to build mainstream consumer recognition beyond the company's widely used Zelle platform, which has become embedded in everyday banking for millions of Americans.
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Jersey patch partnerships have become a prominent revenue stream for NBA franchises since the league introduced the program, giving financial brands a recurring, high-visibility presence during broadcasts and in-arena. For Early Warning, placing Paze alongside one of the league's marquee markets represents a significant marketing escalation for a product competing in a crowded digital payments landscape.
The arrangement underscores a broader trend of fintech and payments companies investing heavily in professional sports sponsorships to accelerate brand awareness. PayPal, which previously held the Suns jersey slot, remains a major player in digital commerce but will cede this particular platform to its Arizona-based rival.
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